Find your story, make it move
Every business has a different marketing challenge. Some need to get clear on who they are before anything else. Others have strong positioning but no clear route to market. Others have both but lack the team to act on either.
We spend time to understand your challenge and create a bespoke proposal for what you need, with a combination of any of the services below.
01 BRAND STRATEGY
Find the story that speaks to your customer
Technical businesses often lead with what they make. Strategy shifts that to why it matters - to the people who are deciding whether to trust you with their project, their asset, or their budget.
We work with your leadership team to define your positioning, clarify your value proposition, and build a brand narrative that holds together across every touch point, from a tender document, to a trade stand, to a LinkedIn post.
This is the foundation. Everything else - your marketing, your content, your hiring - becomes clearer once you know precisely who you are and why the market should choose you.
Outputs can include:
Mission, vision and values
Positioning / value propositions
Visual identity
Tone of voice
Corporate communications
02 MARKETING STRATEGY
A clear plan for reaching the right people
Growing a technical business brings a point where relationships and reputation alone won’t scale. Marketing strategy is what bridges the gap between where you are and where you are trying to get to.
We help you identify your ideal customer, their decision-making journey and how to reach them at the right moment. From this we build a roadmap your team or agency can execute against. We don’t run campaigns - we design the strategy that makes every campaign more effective.
The output is a clear working reference that drives your marketing decisions for the next 12 to 18 months.
Outputs can include:
Ideal Customer Profile / Personas
Four P’s Model
Segmentation, targeting and positioning
Messaging matrix
Customer research support
Competitor analysis
03 TEAM CAPABILITY
The engine that drives it
A strategy is only as good as the team that carries it. We help your people - whether that’s the CEO, a marketing hire, or a wider team - have the thinking and the tools to keep the strategy alive.
Using ILM-certified coaching techniques, we work with your team to embed customer-first thinking, sharpen their strategic instincts, and build the confidence to make good marketing decisions without external support.
This can also cover the practical questions that come before a hire - defining the right role, writing the job specification and deciding where to invest limited headcount for maximum impact.
Outputs can include:
1:1 Coaching
Training
Job Specifications
Agency management and brief templates